Researchers find websites making less money since GDPR

Researchers found websites have made less money since the EU General Data Protection Regulation went into effect, MIT Technology Review reports. In their working paper, the researchers outline how they examined data from Adobe Analytics from after the GDPR was implemented in 2018 to the same time frame the year prior. The researchers looked at data from 1,500 online firms and discovered those sites experienced a 10% decrease in page views and revenue, which equals about $8,000 less revenue per week. Since Adobe Analytics is subject to the GDPR, as well, the numbers may be affected by a decrease in information sharing with the web marketing service.
Full Story

Share this post

Share on facebook
Share on linkedin
Share on print
Share on email

Subscribe to our Monthly Cyber Security Digest

Get monthly content to keep you up to date on the latest news and tips