IAB releases second iteration of Transparency and Consent Framework

IAB Europe and IAB Tech Lab have published the second version of the Transparency and Consent Framework, The Drum reports. The latest iteration comes after the Interactive Advertising Bureau sought feedback on the framework in April. A group of 55 organizations and 10 national IAB chapters worked to draft the new version of the guide. The second TCF increases the number of purposes publishers and vendors can process personal data from five to ten and updates the legitimate interest for processing personal data. “It was essential that the evolution of the framework was handled sensitively, with the final specifications able to be adopted in a manner consistent with differing business models in a wide range of operational markets,” IAB Europe CEO Townsend Feehan said.
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