Gartner's Avivah Litan on the Rise of 'Fake Everything'

Fake news, fake accounts – even fake food. Gartner analyst Avivah Litan is concerned about the onslaught of “fake everything” and how it undermines the trust upon which enterprises are built. In this 2020 preview, Litan discusses emerging technologies to combat the fakes.

“Truth is almost a relic of the past,” says Litan, a vice president and distinguished analyst at Gartner. “Obviously, what comes to mind is fake news and deepfake videos, but it goes way beyond that: fake pharmaceuticals, luxury goods, food – anything you think about can be faked.”

But with blockchain and artificial intelligence, she says, whitelists and blacklists can be created to help distinguish the genuine from the fake. And the applications are rapidly advancing from the theoretical to the practical, she adds.

In this installment in a series “2020 Visions” interview with thought leaders about trends in the new year, Litan discusses:

  • The rise of “fake everything;”
  • Advancements of AI and blockchain technologies;
  • Trends she will follow closely in the New Year.

Litan is a vice president and distinguished analyst at Gartner Research. Her areas of expertise include endpoint security; security analytics for cybersecurity and fraud; user and entity behavioral analytics; and insider threat detection.

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